Digital marketing has been my profession since 2004 and, when I started in the industry, I knew it would be a journey which would see fantastic opportunities for creative and innovative marketing.
However, the development of the online world turned out to be rather different than I had imagined, with many businesses not being able to keep up with the fast-moving pace of change and new opportunities. Suddenly, power in the world started to shift as knowledge became freely available to every internet user, as well as the ability to share their knowledge and experience with the rest of the world. Effectively, Google cut out the middle-man thereby forcing companies and institutions to reconsider their marketing models in order to keep up with growing competition.
As we all know, the online arena of today continues to develop at a rapid rate, offering more business and marketing opportunities than the world has ever known. In other words you, or your company, can now choose from a huge array of technological marketing, advertising and promotion models targeted uniquely and specifically to maximize YOUR results. Here’s to your success!